One of biggest challenges of any marketing team is customizing digital marketing campaigns to target the right audience with the right message. Marketing wants to build campaigns based on real client interactions and not just transactions. As a result, Customer Data Platforms (CDP) are all the rage these days. Marketing teams are now adding a CDP to their solution stack. It is all about getting the biggest ROI for your marketing campaign buck.
You may not know it but your ‘data lake’ already has most of the data marketing needs. There is just one component missing: The Modern Business Intelligence Platform. In this session I am going to show you how to use ‘Visual Behavioral Analytics’ and diverse datasets to perform ‘Customer360’ analysis to discover the right audience for the right campaign.
Come and watch John Thuma provide an end to end solution and launch a campaign from a single tool using customer data in a real-life example.
